As apps continue to change the way we live our lives – from finding a date, booking a haircut or ordering dinner in – they also continue to make waves in the event industry. Event apps owe their popularity to several factors: they offer guests an immersive experience, they streamline the event process, relay information in a convenient way and allow event organisers to collect crucial data about audience engagement.
If you haven’t incorporated the use of an event app yet, now’s the time. Here’s why:
1. The entire guest experience is streamlined
The job of an event planner is ultimately, to provide guests with an experience that’s enjoyable and convenient and a mobile event app makes this easier to achieve than ever. A bespoke event app can minimise traditional pain points like a long check-in queue and provide guests with an easy and immediate way to browse the agenda, familiarise themselves with keynote speakers and read up on the day’s workshops.
2. You provide guests with an immersive, engaging experience
Thanks to the device in the palm of their hand, corporate event guests have myriad ways of interacting with your brand and fellow attendees. They can participate in live Q&A sessions, find like-minded guests to network with, and post and share thoughts to social media – all via their event mobile app.
3. You can spark a conversation with guests
One of the major benefits of harnessing the power of an event mobile app is that it allows you to begin a conversation between your brand and guests. From interactive surveys and questionnaires to live polls, you can tap into the zeitgeist of your attendees in a way that’s easy and enjoyable for them too.
4. You position your brand in a professional light
Offering a corporate event app to attendees is a tangible way to demonstrate the fact that the experience of your guests is your number one priority. As customer service continues to outweigh price as a market differentiator, it’s crucial that your guests have nothing short of an impressive interaction with your event. What’s more, by providing an additional interactive touch point for guests to experience the event, you’re conveying the sentiment that all other interactions with your brand will be just as enjoyable.
5. You can collect invaluable guest data
Mobile event apps don’t only benefit your attendees. They also provide you with a powerful way to collect information about your guests. From surveys and polls to social media feeds, you can mine this data to better inform all future events and marketing campaigns.
6. Extend the life of your event
When used to its full potential, a mobile event app can substantially extend the life of your corporate event. The average mobile phone owner checks their phone over 200 times a day, and if they’ve downloaded and used a corporate event app, whenever they open their phone, they’re subconsciously reminded about your brand. In addition, pre and post event surveys, content summaries and brand updates relayed via an app can help to stretch the length of time your brand has an audience with each and every guest.
We work with some of SA’s leading mobile app providers, enabling us to create bespoke event apps that forge connections with corporate guests.
Contact us to find out how we can assist you.
