Before you tuck into some Easter treats and enjoy some well-deserved time off, we’ve curated a list of our most popular blogs for your reading pleasure.
How to engage with the smartphone-obsessed corporate event guest
It’s safe to say that the ubiquitous smartphone has fundamentally changed the way we live and work. As our obsession – and reliance – on connected devices increases, corporate event managers are having to change the way they approach their corporate event guests. The good news? This blog shows you how to get your attendees to look away from their screens and engage with your corporate event.
Social media at events: a how-to guide
Despite outcries from former Facebook employees, as well as the recent Cambridge Analytica fiasco, social media is not going anywhere. As a corporate event manager, you need to be able to seamlessly incorporate social media at your corporate events. This blog shows you how to use platforms like Instagram, Twitter and Facebook at your events for maximum engagement.
Five often-overlooked event budget essentials
Juggling a corporate event budget is always tricky. To make matters worse, many event managers get tripped up by these five elements of the event budgeting and billing process. A must-read for event planners and brand managers alike.
Event marketing 101: A roadmap
All corporate events require a degree of marketing. From gala dinners to large-scale roadshows, you need to get your guests exciting about attending your event. This blog walks you through all aspects of marketing your corporate event, from defining your event objectives and researching your target market to achieving emotional resonance throughout the day.
Re-thinking corporate event ROI
The crux of a successful corporate event lies in achieving ROI – whether it be product awareness, increased staff performance or a spike in sales. But many corporate event managers are viewing this process backwards. We discuss the framework with which you need to approach corporate event ROI.
