Video – the one word that’s shaking up all kinds of industries – from marketing to education to event planning. That’s right! Video has become the platform du jour due to several, equally-important reasons. One, it’s interactive; two, it’s great at disseminating ideas quickly, and three, it’s engaging. Which makes video the perfect addition to any corporate event – regardless of the size.
Here’s how to harness the power of video to maximise engagement and increase the longevity of your event:
Before the event:
If you’re running a large-scale corporate event like a roadshow or conference, a teaser video is a great way to build expectation and increase attendance. Include a short, “what to expect” video in your online invitation, on your event’s website, or share it on social media in the run up to your corporate event. This helps your attendees to get in the right frame of mind for the upcoming event, and helps to attract additional attendees by educating them in a way that’s also entertaining.
As the event kicks off:
Implementing video at the very beginning of your event not only sets the tone for the day or night to come, but is a powerful way to evoke the right emotional response in your guests. The way you use video at the start of your event is up to you – for example, a live feed of guests arriving makes an engaging backdrop at the entrance to an event.
If you want to to forego the hassle that comes with setting up a live feed, using existing video content – one of your ads, or a year-in-review, for example – is a great way to set the tone for the what’s to come. If you don’t have existing video content that’s appropriate, there are loads of non-branded videos available with high-quality shot images that lend themselves to all sorts of brands, events and audiences.
During the event:
An effective way to separate speakers or change direction in content is through the use of video vignettes. These help your guests to mentally prepare for what’s next, and solidify or introduce a new theme in a way that’s seamless and on-brand. Another easy way to incorporate video into your corporate event is by live-streaming via Facebook Live. All you need is a smartphone and voila! Your event is live. If you are going to use this option, make sure you have a dedicated person who’s in charge of filming and broadcasting – you need to make sure that your live video is coherent and veers away from anything that’s off brand. (Read our post on using social media at your event for more tips on posting content during a corporate event).
After your event:
Compiling a short round-up video that summarises the key content and proceedings keeps your brand top of mind long after your guests have gone home. You can post it on your website, on social media, and send it in a thank-you email to attendees. An “event in review” video also makes for a great piece of marketing arsenal once your event is over – you can use it to send to prospective clients, or include it in future presentations and at future events. As well as capturing key note speeches, presentations, and the essence of the event experience, conduct short Q&A’s with speakers, thought-leaders and guests. This content can them be used to create one video or a series that can then be used in various places and for various purposes, such as email marketing, on your blog and as social media content.
We’ll help you to create the right video content for your corporate event. We provide a video production services for all kinds of corporate events – from gala dinners and awards ceremonies to roadshows and conferences.
