The difference between good and great can be difficult to define. But pay attention to superstar corporate event professionals long enough, and the contrast becomes clear. Industry-leading corporate event planners aren’t born that way; instead, they’re constantly upping their event planning game.
As this blog from Event Manager Blog points out, “For successful event planners, success is a mindset and something that is constantly changing and evolving in association with how we think. This means that if we change our thinking effectively, we can also be successful.”
Ready to take your corporate event planning skills from super to spectacular? Start thinking along the same lines as the best in the business:
A silver lining attitude
It might sound trite, but the difference between a setback and an opportunity for growth is your mindset. If you’re constantly bemoaning tight deadlines and demanding clients, your ‘doom and gloom’ attitude will eventually have a knock-on effect on your performance. To get this right, remember that enforcing positive thinking is a daily practice, and those who consistently look for the silver lining in their day-to-day, are the ones who succeed where others fail.
Life is a classroom
The corporate event industry is rapidly evolving – thanks in no small part to accelerated advancements in technology and their knock-on effect on the way we plan and attend corporate events. It’s not surprising then that superstar corporate event professionals make it their priority to keep abreast of these trends, by attending workshops and seminars and by reading industry reports. They don’t just stop there, however. Instead, they put their newfound knowledge into practice, and as a result, continually improve their offering.
Do, not wish
We all want to make some sort of change in our lives – be it in a professional or personal capacity. But a goal without a plan is merely a wish. The difference between those who see their dreams come to fruition is in the doing. Go-getter corporate event professionals identify what they want to achieve, and then actually do it. The best way to get this done is to eat the proverbial elephant one bite at a time. Set SMART goals – Specific (for example, obtain more clients), Measurable (tracking and nurturing of potential clients), Achievable (one client a month), Realistic (12 clients instead of 20) and Time-bound (by December 2018).
Collaboration is key
Even the most successful corporate event professionals rely on the help of others from time to time. Reaching out to like-minded peers who possess a skill set you lack isn’t lazy, it’s smart. By joining forces with the right people and brands, you’re able to tap into a wealth of knowledge and valuable contacts that you wouldn’t have had access to otherwise. Networking and forming relationships with industry stalwarts is crucial in order to succeed in the cutthroat world of corporate events.
We work with leading local and international brands to create world-class events that delight. Contact us today to find out how we can assist you.
